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Barbie Premiere

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The Brief

The live-action Barbie movie directed by Greta Gerwig was the biggest must-see film of summer 2023. The pink carpet was rolled out in London's Leicester Square for the European premiere, where Alpha Crew worked behind the scenes to help create the star-studded event.

The Barbie premiere took place on 12th July 2023 with the film hitting cinemas on 21st July. This was the same release date as Christopher Nolan's Oppenheimer, resulting in the cultural phenomenon, Barbenheimer. Both films were great successes at the box office and Barbie led the way to become 2023's highest-grossing film worldwide. Barbie's stellar ensemble cast includes Margot Robbie, Ryan Gosling, Will Ferrell, America Ferrera, Dua Lipa, and many other familiar faces.


Leicester Square, London



Crew Members


What we did

Alpha Crew helped turn Leicester Square into a pink, sparkling backdrop for Barbie's cast and crew. We worked to a tight deadline to put up all the scenery within a precise time frame, while making sure it looked picture perfect. We worked alongside a team who built the metal structures and staging, and ensured we complied with all the specific health and safety requirements related to this work. Later that evening during the derig, we even got a glimpse of Margot Robbie and Ryan Gosling themselves!

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