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Cannes Lions Festival

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The Brief

We've had the pleasure of providing event crew at the Cannes Lion Festival in France for the past five years. For Cannes Lions 2025, Alpha Crew once again delivered seamless event support across a series of high-profile activations, brand experiences, and exclusive events. As one of the industry's most prestigious festivals, Cannes demands excellence - and Alpha Crew was trusted to provide precisely that.

Alpha Crew played a central role in delivering a broad range of brand activations at Cannes Lions 2025, supporting agencies and production companies behind some of the festival’s most talked-about experiences. Working with clients including Amplify, Brandfuel, be-good event production, Cheerful Twentyfirst, DesignScene, DECO FLAMME LIVE PRODUCTION, Jack Morton Worldwide, Wonderland Agency, woodfashioners, 4Wall Entertainment, Smyle, Seen Presents, 2Heads, 2LK DESIGN, THG EVENTS, and Impact XM, we helped bring their creative visions to life on the ground.

From vibrant beachfront builds to high-spec villa takeovers and bespoke pop-ups, our crews provided essential support at every stage - ensuring smooth, efficient delivery across a packed and fast-moving schedule.

Location

Cannes, France

Year

2025

Crew Members

150

Industry

Corporate Event Crew Festival Staff and Crew

What we did

Our crew were deployed across multiple high-profile sites in Cannes, delivering end-to-end support for some of the world’s leading brands and agencies. We worked closely with production teams and suppliers from the first day of build right through to final takedown, ensuring every element was installed, maintained, and removed with care and precision.

Key responsibilities included:

- Supporting the setup and breakdown of branded activation zones across beaches, rooftops, villas, and event spaces

- Coordinating with clients to meet tight build schedules and respond to evolving requirements

- Installing scenic elements, temporary structures, AV kit, signage, furniture, and event infrastructure

- Providing technical crew for on-site troubleshooting and show day operations

- Maintaining strict health and safety standards at all times

Throughout the entire festival, Alpha Crew brought consistency, professionalism, and problem-solving to each site. We ensured our clients could focus on delivering outstanding experiences for their audiences.

Client Feedback:

Mike Cutting, Creative Technical Production Management: 'Brilliant crew, consistent, hard-working and friendly. Didi madloba, Alpha!'

James Crute, Freelance / Event Consultancy in Global Live Events: 'Absolutely by far the best crew out there.🔥'

Tom Clachers, Freelance Production Manager and Technical Production Le: 'Thanks for you and your teams support again this year.'

Phil Ross, Owner at Emotive Live: 'Great job George, pleasure working with you. Big thanks to all of the team.'

Epic team on Sport Beach from you guys - massive thanks to them all for their hard work, professionalism and good humour throughout

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