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MWC Barcelona

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The Brief

The MWC (Mobile World Congress) Barcelona trade show takes place every year and is the largest mobile communications event worldwide. This year's edition was held from 26th - 29th February and was the second year Alpha Crew were brought on board after a successful 2023.

MWC Barcelona 2024 saw over 101K attendees from 205 countries and territories and more than 2,700 sponsors, partners and exhibitors. The event combines conference and exhibition, and brings policymakers together. Key topics this year included the future of 5G, AI, and APIs, and the possibilities they offer.

The GSMA (Global System for Mobile Communications Association) Ministerial Programme is a MWC forum for policymakers and global leaders in mobile and adjacent industries. This year discussions focused on important policy areas such as digital inclusion and climate action.


Barcelona, Spain



Crew Members


What we did

MWC Barcelona is held in the extensive exhibition and trade centre Fira Gran Via, one of the largest venues of this kind in Europe. Alpha Crew had a team of 100+ staff who worked a monumental combined total of 5,000+ hours covering everything from set-up to load out. We provided Forklift Operatives, General Crew, Production Crew, and Man in a Van services to help build our clients' visions and get everything up and running on time.

This year Alpha Crew's clients were the renowned events marketing and experiential creative agencies BrandFuel, Jack Morton, Wonder London, Smyle, Aztec and 2LK Design. We supported the production teams to set up stands and activation zones and worked on Amazon, Meta, Android, Google and Ericsson stands for our clients.

Alpha Crew were on standby during the four live days to implement any potential last-minute changes as quickly as possible. When MWC Barcelona came to a close for another year, we worked within a set timeframe to dismantle, pack down and load out from Fira Gran Via, ready for the next inspiring event.

"Smyle had a number of stands at MWC 2024 and as live event producers we only get one chance to get things right. To this end we must surround ourselves with the best people, to ensure we create the very best results for our clients every time and without fail. That’s why we use Alpha Crew, they always deliver what we ask for, one of the best crews in Barcelona." - Richard Owers, Freelance Technical Director & Production Manager (Smyle)

"Phew!, it’s Alpha Crew" cries out from the production team & suppliers on-site.. Alpha Crew are not just a crewing provider, they are an extension to the production team. With around 5 weeks of resource required across a variety of tasks, Alpha Crew deliver every time. Trucks, Props & Furniture are only some of the tasks that Alpha support our presence at MWC with. Give the Alpha team a plan and they operate with autonomy, ensuring that the work is completed to their usual high standards. Consistency is critical for such a long job on-site and Alpha always ensure that crews are taken from the same pool of individuals which greatly increases productivity, knowledge and allows the crew to build up a rapport. Alpha Crew are the best in the biz, and a group of individuals that you can fully count on to deliver success.

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