2021 Round-Up

We’re coming to the end of 2021, and I think most in the industry will agree it’s been a year of ups and downs. Like in 2020, there was lots of uncertainty and unprecedented changes as we learned to adapt to the new way of life and adjustments within the events sector. Despite this, we've been fortunate enough to have worked lots of amazing jobs this year with some great clients and people. Here’s a round-up of some of our most memorable moments of the year!

Celebrating British Culture

We had the pleasure of being a part of celebrating British fashion and music this year. Back in May, we crewed at the 41st Annual BRIT Awards that were delayed from February due to the COVID-19 Pandemic. Held at the O2 Arena in Greenwich, we were honoured to be crew at the highest-profile music awards ceremony in the UK, and proud to have been a part of the UK’s first major indoor live music event in over a year. 

In November we had one of our biggest jobs this year, involving almost everyone at Alpha Crew with 119 of the team being involved. This was for the 2021 Annual British Fashion Awards presented by TikTok and held at one of our favourite venues, The Royal Albert Hall. We worked this job with our fantastic clients Inca Productions and Gold Dust Films who were a pleasure to work with as always! We look forward to working alongside both of these great teams more next year.

Our Year In Sport

2021 was a fantastic year for British football, as England made it to the UEFA 2020 Euro Finals! Although we didn’t quite see the result we had hoped for, Alpha Crew had great fun working as security for one of the Euros Sponsors, Volkswagen AG at Wembley Stadium. 

Early in the summer we popped over the channel to Paris for the Tour De France. There we spent time in the lovely sun for a job for the cycling company Shimano, where we felt very lucky to be working outside with a beautiful view of the magnificent Arc De Triomphe.

Movies To Remember

6 years in the making, Alpha Crew had the absolute pleasure of crewing at the World Premiere of Daniel Craig’s 5th and final appearance in the 25th James Bond Film, No Time To Die. Attended by some of the biggest names in cinema, music and by Royalty, Alpha Crew were so excited to have been a part of this long-awaited and iconic event, held at The Royal Albert Hall in September. 

In November, Leicester Square played host to the opening night of another one of the biggest films of the year. Starring Grammy Award-winning singer Lady Gaga and Academy Award Winner Adam Driver, we crewed at the London Premiere for Ridley Scott’s True Crime Fashion Biopic House of Gucci which is set to receive lots of Oscar nominations in March next year!

Time For Some Fun

We kicked off the summer crewing at various locations in Europe for Pokémon Go Fest! This was with one of our amazing clients Brand Fuel who are always a pleasure to work with. This festival was designed to celebrate the 5th anniversary of the popular Pokémon Go Mobile Game, and Alpha Crew worked in Bristol, London, Paris and Edinburgh across the last weekend of July. 

After a year of no music festivals, the UK was delighted to welcome the return of Reading Festival 2021 at the end of August this year. Headlined by Stormzy, Post Malone and Liam Gallagher, we enjoyed crewing at this fun-filled weekend celebration of music. 

In the lead-up to Christmas, we helped set up  SKATE with Moët and Chandon. This annual event which is held at another favourite venue of ours, Somerset House, is one of the capital's favourite winter experiences where guests visit for the ice rink, delicious food and drink, and special events. We’ve worked on this project for many years so it really does operate like a well-oiled machine these days. SKATE is open until January 2022, and we really recommended visiting for the perfect festive day out if you get the chance!

A Year to Remember

It’s been a busy year of events, but we’ve also had some milestones within our Alpha Crew Family. 

In October this year we celebrated Alpha Crew’s 9 year anniversary! We can’t believe it’s been 9 years of amazing memories and people at Alpha Crew. Here’s to our 10th year!

We’ve also celebrated within our team including our Senior Crew Chief Riche’s wedding to his lovely wife, as well as the birth of Senior Crew Chief Stephen’s and his wife’s baby son! 

Sadly this September we lost one of our beloved crew members, Hassan Elabbady. He was a true legend, always smiling and the most dedicated man who worked so hard to support his family. He will be forever in our hearts.

To Honour our dear friend’s legacy, we have decided to create an award in his name. This will be awarded to recognise individuals that demonstrate that same industrious attitude and dependable dedication that Hassan possessed and somehow managed to maintain all whilst greeting everyone with a huge smile.Keep an eye out for more information about Hassan’s award in the New Year. 


We want to thank all our Crew members and Alpha Crew team, we are so proud of you. To our clients, thank you for remaining loyal to us. We’re so grateful to be able to work on some truly fantastic and memorable events, with like-minded teams. 

This year was full of change and novelty, but it was definitely an unforgettable one. 


Happy New Year to everyone from our Alpha Crew Family, to yours. Here’s to a happy, healthy and prosperous 2022!