The Brief
Night-time static security was provided for a Loreal Paris promotion outside Westfield in London.
The project presented several challenges that required meticulous planning and execution by the security team. The primary challenges included:
Vulnerable Setup: The promotional stand and van were located outdoors in Westfield Square, accessible to the public 24/7. This exposed the setup to potential risks such as theft, vandalism, and damage.
Continuous Vigilance: The security guard had to remain on-site throughout the night, necessitating high levels of concentration and alertness to deter any unauthorized access or malicious activities.
Public Accessibility: Being situated in a bustling commercial area, the setup's proximity to the general public required the security team to strike a balance between ensuring security and maintaining a welcoming atmosphere for shoppers.
